Growth Manager specialising in web-to-app journeys, full-funnel measurement, and technical visibility for BFSI & eCommerce platforms.
I operate at the intersection of marketing, product, and engineering.
Over the last 7+ years, I've built scalable organic acquisition systems across BFSI and eCommerce — from 18L+ monthly visits in Tier-1 finance ecosystems to 23L+ organic app installs and structured web-to-app attribution at JioFinance.
My focus is simple: build growth engines that reduce dependency on paid channels and scale predictably.
My titles have always said "SEO" — but I've self-taught my way into data analytics, web development, MarTech architecture, performance marketing, CRO, and automation. Skills far exceed the designation.
Engineered a modular JSON-LD framework combining Organization, MobileApplication, and FinancialProduct schemas for a fintech platform and AMC website.
Led migration strategy for multiple brands, executing precision 301 redirect maps to preserve 95%+ link equity with pre-launch speed and architecture validation.
Full technical audit of a master eCommerce site. Resolved canonical misconfigurations and duplicate content clusters to consolidate ranking signals.
Diagnosed image URL mapping breakage post-migration. Built automated formula templates to bulk-generate SEO-friendly filenames and alt text from product attributes.
Engineered a Go-Live QA System replacing manual checks with reusable validation templates for Robots.txt, CWV, GTM/GA4 and pre-flight compliance.
CXL Institute — Comprehensive growth marketing covering experimentation, analytics, and conversion optimisation.
Google Skillshop — Data collection, processing, configuration, and reporting.
Outskill — AI applications across marketing, product, and operations.
Growth challenges, collaborations, or conversations about systems, search, and strategy.
connect@rohanjawal.com