ABOUT ME
My Journey in SEO & Digital Marketing
My path into SEO and digital marketing wasn’t a conventional one—it was shaped by my early experiences in advertising, event management, and media. From the beginning, I was deeply involved in understanding how brands communicate, how audiences engage with content, and how consumer behavior influences decision-making. These foundational experiences helped me develop a strong grasp of branding, storytelling, and strategic planning—skills that would later prove invaluable in my SEO career.
During my time in advertising and event management, I worked on real-world projects that demanded creativity, adaptability, and result-oriented thinking. From planning brand campaigns to executing large-scale events, I learned how to attract audiences, optimize engagement, and measure success—all of which are critical components of digital marketing. Understanding how to position a brand effectively, craft compelling messages, and drive user actions gave me an edge when I transitioned into SEO.
Transitioning into SEO
Early Career in Advertising & Event Management (2015-2018)
My career started in advertising and event management, where I worked with advertising agencies and event planning companies while pursuing my BMM (Advertising specialization). During this period, I gained hands-on experience in event planning, brand promotions, and campaign execution. I also explored opportunities in the film industry, handling operational and promotional work.
After graduating in 2018, I continued working in event management and film-related projects, managing client interactions, on-ground execution, and marketing activities. These experiences shaped my ability to understand audience behavior, coordinate large-scale projects, and execute high-impact marketing strategies—all of which later played a role in my SEO career.
Transition to SEO & Digital Marketing (2019-2020)
In 2019, I officially transitioned into SEO, joining GBIM Technologies as an SEO Executive. This marked my entry into the digital world, where I focused on learning on-page SEO, keyword research, and link-building strategies. My prior experience in event management helped me quickly grasp the importance of user engagement, brand positioning, and content strategy in SEO.
By 2020, I moved into eCommerce SEO at Mobaccs India, where I worked on technical SEO, site audits, and structured data implementation. I learned how search algorithms interact with eCommerce platforms, how structured data influences rankings, and how to optimize product and category pages for better conversions.
Expanding Across Industries (2021-2023)
Between 2021 and 2023, I worked at Commerce Pundit, handling SEO for Kitchen365 and other USA-based eCommerce brands. This phase allowed me to deepen my expertise in international SEO, content optimization, and large-scale website migrations. I integrated technical SEO, content marketing, and digital advertising strategies to improve rankings and drive conversions.
By 2023, I transitioned into an SEO leadership role, leading a team while optimizing SEO tools and automation processes. My role involved mentoring team members, improving workflows, and implementing data-driven strategies to maximize efficiency and search performance.
Scaling SEO for BFSI & Large-Scale Brands (2024-Present)
In 2024, I entered the BFSI sector, joining Performics India (Publicis Groupe) to manage SEO for leading financial brands. This required a deep understanding of highly competitive keyword landscapes, compliance-based SEO, and authority-building strategies. I worked on ranking BFSI keywords, improving technical SEO, and enhancing content relevance.
As of 2025, I continue working with major brands, focusing on scaling SEO with advanced analytics, business intelligence (BI), and automation. I am currently learning and exploring BI tools, AI-driven SEO strategies, and data integration techniques to refine search performance and decision-making.
Where I Am Today & What’s Next
SEO has evolved beyond rankings—it’s now about creating sustainable digital ecosystems, enhancing user experiences, and driving business growth through data-driven strategies. My focus is on staying ahead of industry trends, adopting automation, AI, and BI tools, and continuously refining SEO methodologies to deliver measurable results.
My journey is still unfolding, and I look forward to exploring new frontiers in SEO, analytics, and digital marketing innovation.
